HOW TO STACK REAL ESTATE LEADS IN PROPSTREAM FOR BETTER DEAL FLOW

How to Stack Real Estate Leads in PropStream for Better Deal Flow

How to Stack Real Estate Leads in PropStream for Better Deal Flow

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Finding quality leads is one of the most important aspects of real estate investing. Whether you are wholesaling, flipping, or building a rental portfolio, the key to securing profitable deals lies in your ability to identify motivated sellers. However, relying on a single type of lead list is often not enough. This is where lead stacking comes into play.


Lead stacking is the process of combining multiple motivated seller lists with skip tracing to create a highly targeted group of prospects. Instead of marketing to every absentee owner or pre-foreclosure property in a market, investors can refine their lists by finding properties that meet multiple motivation criteria. This increases the likelihood of closing deals faster and at better prices.

PropStream is one of the most effective tools for lead stacking, offering comprehensive property data, search filters, and list automation features. By leveraging these tools correctly, investors can improve their deal flow and conversion rates significantly.

Understanding Lead Stacking in Real Estate


Many investors start their lead generation by pulling individual lists, such as vacant properties, tax-delinquent homes, or absentee owners. While each of these lists can produce deals, they also contain a large number of cold leads. Instead of spending time and money marketing to property owners who may not be motivated, lead stacking identifies homeowners who appear on multiple lists.

For example, a homeowner who has a vacant property, is behind on taxes, and is in pre-foreclosure is far more likely to be a motivated seller than someone who is just a long-distance owner. By prioritizing these highly motivated leads, investors can increase their chances of getting a response and securing a deal.

How PropStream Helps with Lead Stacking


PropStream is designed to simplify the process of pulling, stacking, and managing leads with skip tracing. It provides nationwide property data, advanced filtering options, and the ability to cross-check lists. This ensures that investors are marketing to the best possible prospects rather than wasting resources on unqualified leads.

By using custom filters, investors can find properties that meet multiple distress signals, increasing the likelihood of finding sellers who are ready to negotiate.

Step-by-Step Process to Stack Leads in PropStream


1. Define Your Target Market


Before stacking leads, investors should define which types of sellers they want to target. Some of the most common motivation signals include:

  • Vacant properties – Owners may be holding onto an empty house they don’t want.

  • Pre-foreclosures – Homeowners facing foreclosure may need a quick sale.

  • Tax-delinquent properties – Owners behind on property taxes could be motivated to sell.

  • Absentee owners – Landlords with properties in another state may want to liquidate.

  • Code violations – Properties with unaddressed issues may indicate financial distress.


By combining these factors, investors can create a highly targeted list of potential sellers.

2. Pull Individual Lead Lists


Using PropStream, investors can search for and save multiple lists based on their chosen criteria. This can include:

  • A vacant property list

  • A pre-foreclosure list

  • A tax-delinquent list

  • An absentee owner list


Each of these lists will contain hundreds or even thousands of leads, but many will not be highly motivated sellers. The next step is to cross-check and find overlapping leads.

3. Use PropStream’s Filtering Options


One of the biggest advantages of PropStream is its filtering system, which allows investors to apply multiple criteria at once. Instead of pulling separate lists and manually comparing them, PropStream lets users search for properties that match multiple distress signals simultaneously.

For example, an investor could create a search that includes properties that are:

  • Both vacant and tax-delinquent

  • In pre-foreclosure and owned by an absentee landlord

  • Behind on mortgage payments and also showing code violations


This narrows down the list to only the most motivated sellers, increasing the chances of securing a deal.

4. Export and Organize Your Lead List


Once the stacked list is created, it’s important to organize and segment it. Investors can export the data into a spreadsheet or CRM system, making it easier to track follow-ups and responses.

At this stage, investors should also remove duplicate records and non-motivated sellers to keep the list refined and efficient.

5. Use Real Estate Skip Tracing to Find Contact Information


Once the lead list is stacked and organized, the next step is Real Estate Skip Tracing. This process helps investors find accurate contact details for property owners, including:

  • Phone numbers

  • Email addresses

  • Mailing addresses


PropStream offers built-in skip tracing, allowing investors to quickly access seller contact details without needing to use third-party services. This speeds up the process of reaching out to sellers via calls, text messages, or direct mail.

6. Implement a Multi-Touch Marketing Strategy


After finding the best leads through stacking and Real Estate Skip Tracing, the next step is to reach out effectively. Successful investors use multiple communication channels to maximize response rates.

This can include:

  • Cold calling – Directly engaging with homeowners to discuss potential deals.

  • Text messaging – A quick and effective way to initiate conversations.

  • Direct mail – Sending letters or postcards to property owners.

  • Email marketing – Following up with leads through digital communication.


By using a combination of these strategies, investors can increase their chances of connecting with motivated sellers.

7. Track and Follow Up on Leads


Many property owners will not respond immediately, which is why consistent follow-up is key. Investors can use PropStream’s built-in CRM features to track leads, schedule follow-ups, and keep records of all interactions.

Following up at the right time can be the difference between closing a deal or losing it to another investor.

Why Lead Stacking Improves Deal Flow


Many investors struggle to find consistent deals because they rely on single-source leads that are often oversaturated. By stacking leads, investors create a more refined and exclusive list that is less competitive and more likely to result in successful deals.

Some key benefits of stacking leads include:

  • Higher quality leads – Sellers appearing on multiple lists are more motivated.

  • Better marketing efficiency – Investors spend time and money only on the best leads.

  • Increased conversion rates – More motivated sellers mean more deals closed.


Final Thoughts


Lead stacking is one of the most effective strategies for real estate investors looking to maximize deal flow and profitability. PropStream makes the process simple and efficient by offering comprehensive property data, advanced filtering, and built-in Real Estate Skip Tracing tools.

By following a structured approach to stacking leads, refining search criteria, and using a multi-touch marketing strategy, investors can consistently find and close high-quality deals. Instead of chasing leads that may not be motivated, lead stacking ensures that every marketing dollar is spent on the best possible prospects, increasing the chances of success in real estate investing.

 

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